In order to work effectively with the media, representatives need to understand the priorities faced by journalists themselves.
An understanding of the media landscape and the operations of individual producers helps your employees and your organisation as a whole capitalise on the opportunities and minimize the risks from widespread media coverage in the Australian press.
I recently reunited with the journalists I began my career with at ABC radio news several decades ago.
In the reactive media space, the corporate affairs departments of major companies – particularly those that offer goods or services – are increasingly finding out about what’s happening in the field from social media reports which can often make it into the mainstream media news cycle before the company’s internal PR department has time to shut it down.
Let me ask you something – when you are nervous, and you act like you are relaxed, do you think anyone can tell the difference? If the answer is ‘no’, then you should go and get a Hollywood agent, because you should probably be in show business.