Blog
In order to work effectively with the media, representatives need to understand the priorities faced by journalists themselves.
An understanding of the media landscape and the operations of individual producers helps your employees and your organisation as a whole capitalise on the opportunities and minimize the risks from widespread media coverage in the Australian press.
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The Reality of Radio
In comparison to the glamour of television and the tangibility of print, radio is often relegated to the role of the “poor cousin” in the media family.
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New Age Newspapers
As I was lying in bed reading the newspaper, it struck me how times have changed in the print industry.
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Advice to Advisors – With Media Briefings, Less is Best…
Most executives dealing with the media are out of their comfort zone.
When the media asks, public figures must answer
Surely enough celebrities and high profile media spokespeople have been humiliated over the years to render this one self evident? True, and perhaps it lies a little at odds with another of our nuggets – “Ensure you finish the interview on your terms”, which we are also at pains to teach.
The other Side of the Media Fence…
It hit me the other day, while doing some crisis management for a large organisation, that there are two sides to the media game… just as there are at least two sides to every story.
Beware of speaking ‘off the record’
Back when I was a working journalist, I was very clear in my own mind about what ‘off the record’ meant: it meant that I while I could report the story I had an obligation to protect my source.