Blog
In order to work effectively with the media, representatives need to understand the priorities faced by journalists themselves.
An understanding of the media landscape and the operations of individual producers helps your employees and your organisation as a whole capitalise on the opportunities and minimize the risks from widespread media coverage in the Australian press.
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Surviving a Media Feeding Frenzy
Anyone who’s ever seen a shark feeding frenzy will know what I am talking about.
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Don’t be fooled – Blogging is not journalism
Days gone by, there was a clear separation between advertising and editorial… During my time as a reporter at the ABC my mentor and News Editor, Ian Henderson (or “Hendo” as he is affectionately know in Victoria), would always remind me that I needed to ask myself who might be manipulating me in approaching me with a particular story.
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Top 5 Tips for Presenting to Audiences
When it comes to dealing with the media, Presentation is Key.
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5 Tips to Managing a Media Crisis
It’s fascinating to observe a CEO or a high profile personality in the eye of the media storm when a crisis is unfolding.
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Having an opinion…
When I started out in journalism it was drilled into me from Day 1, “You’re not the story mate, you’re here to tell the story.