Tips and tricks from the best in the business on how to prepare for media exposure as well as getting your message out there to the media.
Timing and Transparency – Interview with Peter Blunden
Peter Blunden, Managing Director of the The Herald and Weekly Times shares his wealth of experience in the newsroom with Lahra Carey from NewsFlash Media. In this episode, Peter discusses the importance of timing when pitching your story to the broadcast media as well as being upfront and honest when confronted with investigative reporting during a media crisis.
Pitching Your Story
Former journalist and public relations guru, Lahra Carey, talks about what it takes to successfully pitch your story to the traditional media as well as how the the news cycle has changed with social media and citizen journalism.
What Makes The News – Interview with Peter Blunden
Peter Blunden, Managing Director of the The Herald and Weekly Times shares his wealth of experience in the newsroom with Lahra Carey from NewsFlash Media. In this episode, Peter discusses what makes a story newsworthy as well as what to avoid when pitching your story.
Communicating in a Media Crisis
Facing a media crisis is something that requires preparation and professional help. In this short video, award winning current affairs journalist, Steve Carey discusses some of the main points to keep in mind when dealing with broadcast news outlets and journalists.
Knowing Your Market
Award winning Australian journalist and news producer, Steve Carey, explains how to avoid some of the key mistakes when distributing your media release to journalists and publishers.