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In order to work effectively with the media, representatives need to understand the priorities faced by journalists themselves.

An understanding of the media landscape and the operations of individual producers helps your employees and your organisation as a whole capitalise on the opportunities and minimize the risks from widespread media coverage in the Australian press.



  • As AI Dominates PR, the Value of Original Thinking Will Attract a Premium

    By now you may have heard of Cameron Mattis who works in platform sales.

    READ MORE

    October 15, 2025  |  Read more



  • Presentation Skills

    Mastering Presentation Skills: Tips for Impactful Delivery

    Presentation skills are crucial for effective communication, whether in the workplace, in education, or during everyday interactions.

    READ MORE

    March 31, 2025  |  Read more



  • Media Training

    What Is Media Training and Why You Need It

    In an ever-changing media environment, the way you communicate can make or break your success.

    READ MORE

    March 31, 2025  |  Read more



  • Crisis Management

    Understanding PR Crisis Management

    A PR crisis can start out small but at its peak, crises often hit an organisation hard and fast, impacting its reputation, stakeholder relations, and overall performance.

    READ MORE

    March 31, 2025  |  Read more



  • My husband died without a will – what this taught me about crisis preparedness

    My husband died suddenly and without a will.

    READ MORE

    September 13, 2024  |  Read more



  • When the cameras roll, don’t switch off your humanity

    Written by Lahra Carey
    At the beginning of the year, I read an article by a global PR influencer, who predicted authenticity would be a key trend for 2016.
    READ MORE

    July 3, 2016  |  Read more



  • What is wrong with this (graduation) picture?

    Written by Lahra Carey
    I recently attended my graduation ceremony after completing the Australian Institute of Company Directors’ onerous Company Director’s Course.
    READ MORE

    July 2, 2016  |  Read more



  • Sex, Smokes and Audio Tape… Tales From An ‘80’s Newsroom!

    Written by Lahra Carey
    I recently reunited with the journalists I began my career with at ABC radio news several decades ago.
    READ MORE

    June 30, 2016  |  Read more

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Who We Are

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Market Readiness Training

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Crisis Communication Management

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Video Production

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Proactive Publicity

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Testimonials

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Media Training

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