Lahra’s career has straddled the worlds of journalism and public relations. After working as a broadcast reporter for more than a decade, Lahra decamped to the ‘dark side’ of PR, designing and executing strategic communications programs for some of Australia’s leading companies and organisations.

Her deep experience within both these worlds means Lahra understands exactly what the media is looking for, and knows how to coach her clients to get the best result from every media interview.

Lahra is a member of the Australian Institute of Company Directors, the Melbourne Press Club, the Public Relations Institute of Australia, Director of Foodbank Victoria and on the Carlton Board.